The Leadjini Blog

Leadjini Walkthrough - Setup

2009-04-13T21:30:00.000-07:00

Learn how to setup leadjini for your website, blog or online catalog in under 5 minutes

Leadjini Featured on TheNextWeb

2009-04-13T21:18:00.001-07:00

Leadjini was featured on the next web. You can find the link here
http://thenextweb.com/2009/04/09/leadjini-offers-anonymous-lead-generation/

A little from the TheNextWeb
"getting actual contact from web sites has always been a troublesome area for three
important reasons - people hate filling in forms, people are wary of getting a lot of
marketing junk when they fill in forms, and those forms can’t always integrate easily
with a customer / lead management database.

These are three problem areas that Leadjini plans to solve with one solution. Firstly, it
allows you to set up and embed custom enquiry forms onto your web site easily. Secondly,
it allows those filling in the forms to remain anonymous from the company they are contacting
(using leadjini as the intermediary). Thirdly, it allows clever management of contacts through a
web-based database and contact management system."

.. theres more , check it out on thenextweb blog..

and finally. the verdict

"However, Leadjini certainly works well, and checked out perfectly in three separate browser tests. It is a fast, easy and painless way to gather contact details reliably from a web page, and then have them stored in an easy to access and simple to update online database. "

David, thanks for the good feedback . We are delighted , can expect a new release soon with all this and more

2009-04-02T21:50:00.000-07:00

Setup Leadjini in under 5minutes. here's how

http://localhost/leadjini/Home/LeadjiniSetupdemo.aspx

Relevant Definitions in Lead Generation

2009-03-09T08:15:00.001-07:00

As we cover Lead Generation and online marketing in this blog, We are puting together definitions for a few frequently used terms from relevant sources like Wikipedia that should be helpful to the someone
new to lead generation to understand and use the techniques.

Customer relationship management:

Consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
Source: http://en.wikipedia.org/wiki/Customer_relationship_management

Lead generation (commonly abbreviated as lead-gen) :
Is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers.A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information. There are two types of leads in the lead generation market: sales leads and marketing leads.Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance markets.Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
Source: http://en.wikipedia.org/wiki/Lead_generation

Conversion optimization:
In internet marketing, conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.Conversion optimization was born out of the need of lead generation and ecommerce internet marketers to improve their website's results. As competition grew on the web during the early 2000's, Internet marketers had to become more measurable with their marketing tactics. They began experimenting with website design and content variations to determine the layouts, copy text, offers and images will improve their conversion rate. Many practitioners have contributed to the field, including Bryan and Jeffrey Eisenberg, Anne Holland, Tim Ash, Jonathan Mendez and Chris Goward.
Source: http://en.wikipedia.org/wiki/Conversion_optimization

Internet marketing:
Also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Source: http://en.wikipedia.org/wiki/Online_marketing

Generating Higher Lead Conversions Form Existing Web Traffic is the Call of the Day

2009-03-07T09:26:00.001-08:00

Every web marketeers dream is to get better bang for his buck. Web marketing spend brings traffic but most often the traffic unqualified,
you have no idea who is visiting and what they are looking for . The best you know is which pages are being visited more . Further click
fraud is a problem area that all SEM provider agree with and even if there is no click fraud you end up paying for dropped clicks i.e when
a use clicks on your ad but does not visit your site or closes the browser before your site render. These problems are here to stay and
may be the drawback of the medium. So most web marketers are looking at generating better conversions from their existing traffic .

Generating Leads and Driving Value is further more important yet difficult in a bad economy. According to the latest report by Gartner [http://www.gartner.com/it/page.jsp?id=862612]

Retention Management: Retaining high value or potential high-value customers is essential in difficult economic times.
Lead Management: By expanding marketing’s role in the lead management process, companies can improve lead quality and ensure higher conversion rates by sales. Gartner advocates leveraging marketing insights, such as using marketing data and content to augment leads prior to sending them to sales. Gartner expects companies that automate lead management processes in 2009 will increase revenue by at least 10 percent within six to nine months, despite the uncertain economy
Online Marketing: The Web is a cost-effective way to reach customers and one of the easiest channels in which to measure marketing ROI.
Creative Production Management: Automating creative production or product launches reduces time to market and improves resource allocation and efficiency, cutting marketing costs without cutting programs.
Marketing Fulfillment: Marketing fulfillment solutions (often a module of MRM) provide 24/7 access to collaterals via portal, print-on-demand and procurement capabilities, helping companies save on paper, shipping and physical storage costs.
Financial Management: In a difficult economy, improving marketing’s accountability is required to convince the finance department of the value of marketing’s programs.

Lead Management and Lead Tracking are being recognized for the direct impact on business generation. Bad economies are some time a blessing in disguise
as they help clear out the clutter and excesses built at the top of a very good market. Such times call for greater efficiencies from existing investments
and emphasis on techniques that directly impact business.

Welcome to the Leadjini Blog

2009-03-06T23:09:00.001-08:00

We are excited to launch the Leadjini Blog today. The purpose of this
blog is to communicate our thoughts and developments while learning from
you.
Please feel free to share your comments, views and suggestions. We take
your suggestions to heart and try to address them at the earliest

Thanks Again
Leadjini Team