The Leadjini Blog

Every web marketeers dream is to get better bang for his buck. Web marketing spend brings traffic but most often the traffic unqualified,
you have no idea who is visiting and what they are looking for . The best you know is which pages are being visited more . Further click
fraud is a problem area that all SEM provider agree with and even if there is no click fraud you end up paying for dropped clicks i.e when
a use clicks on your ad but does not visit your site or closes the browser before your site render. These problems are here to stay and
may be the drawback of the medium. So most web marketers are looking at generating better conversions from their existing traffic .

Generating Leads and Driving Value is further more important yet difficult in a bad economy. According to the latest report by Gartner [http://www.gartner.com/it/page.jsp?id=862612]

1. Retention Management: Retaining high value or potential high-value customers is essential in difficult economic times.
2. Lead Management: By expanding marketing’s role in the lead management process, companies can improve lead quality and ensure higher conversion rates by sales. Gartner advocates leveraging marketing insights, such as using marketing data and content to augment leads prior to sending them to sales. Gartner expects companies that automate lead management processes in 2009 will increase revenue by at least 10 percent within six to nine months, despite the uncertain economy
3. Online Marketing: The Web is a cost-effective way to reach customers and one of the easiest channels in which to measure marketing ROI.
4. Creative Production Management: Automating creative production or product launches reduces time to market and improves resource allocation and efficiency, cutting marketing costs without cutting programs.
5. Marketing Fulfillment: Marketing fulfillment solutions (often a module of MRM) provide 24/7 access to collaterals via portal, print-on-demand and procurement capabilities, helping companies save on paper, shipping and physical storage costs.
6. Financial Management: In a difficult economy, improving marketing’s accountability is required to convince the finance department of the value of marketing’s programs.